Catena maintains its title of number one pharmaceutical brand in 2017 in the Top 100 most powerful Romanian brands, carried out by the BIZ business magazine, which was recently published.
Thus, Catena ranks 37th in the general top, and is the best placed brand from the pharmaceutical companies activating in Romania. Also, Catena ranks fourth in the Top Romanian Retail Brands, after Emag, Dedeman and Altex. Borsec was first place in the Top 100 Romanian brands, carried out by BIZ magazine, followed by Gerovital and Arctic.
The study focuses on the measurement of the „power” of Romanian brands in what concerns their status of trustworthy investment and affectivity, granted by the consumers. The BIZ magazine study is based on 1.000 online interviews and is representative at urban, region, urbanization, gender division level and population age between 18 and 55. The performance of Romanian brands is measured based on four indicators: affectivity investment in the brand, the power of the brand, the use degree and its notoriety.
