The 24th edition of the Christmas Tree Festival, the charitable event of the year, organized by Save the Children Romania in partnership with the National Museum of Art of Romania, has once again showed the power of solidarity, raising the impressive amount of 1 million euros to support access to education for children from vulnerable socio-economic backgrounds.
Catena, as the Diamond sponsor and a key traditional partner of this charitable event, played a major role in the success of this year’s edition, acquiring multiple stunning Christmas trees crafted by famous designers and artists, such as: “The Guardian of Dreams” – created by Doina Levintza, “Christmas Refuge” – Laura Hîncu and Creativ Interior, “The Tree That Embraces You” – Smiley&Hahaha Production, “Santa’s Town” – Ana and Maria Mohonea, “A Diamond Dream” – Roxana Achim&Teilor, “A Fairytale Tree That Everyone Is Talking About!” – Damiana Păun & Vorbește lumea, PROTV, acquired through the joint efforts of Catena and BCR.
Moreover, the following Christmas trees were acquired by other companies within the Fildas-Catena Group: “The Storyteller Tree – A Leaf from the Christmas Book,” created by Nicu Bocancea & Iris Flower Shop, acquired by Smart Soft Power, “Together We Fill the Gap in Education,” created by Simona & Gabriel Gherasim – Gallantique Boutique and Prof. Anca Iorga, acquired by Tonica Group, “Snow Harmony,” created by Summer Well Creative Lab & Kaustik, acquired through the joint efforts of Tonica Group and Kaufland Romania, “The Magic of Christmas: The Enchanted Hat,” created by SAVE THE CHILDREN, with the support of Ștefania Mircea, acquired through the joint efforts of Fildas, Catena, Tonica Group, Smart Soft Power, Kaufland Romania, BCR, Mastercard, Kruk Romania, Garanti BBVA, GiscoMed Healthcare, Hellimed, Laura Hîncu.
The funds raised through the auction of the 23 Christmas trees, from the sale of raffle tickets and sponsorships will be used to support 15,000 children in difficult situations, providing them with access to education and socio-educational integration. In the 23 previous editions, the Christmas Tree Festival has raised over 9 million euros, which have changed the lives of over 257,000 children from underprivileged backgrounds.
The gala organized at the National Museum of Art of Romania brought together designers, companies, and public figures under the umbrella of generosity, turning the event into a celebration of involvement and good deeds. The participation of Mr. Alexandru Rafila, Minister of Health, and Mrs. Diana-Ștefana Baciuna, Secretary of State in the Ministry of Culture, highlighted the societal importance of this event.
Andreea Raicu and Marius Pancu, the evening’s hosts, together with Omid Ghannadi, transformed the event into a celebration of goodwill and hope.
“Human solidarity has a powerful impact and can truly change lives. Tonight is a perfect demonstration of how collective effort can change realities. Every act of solidarity makes a huge difference in the lives of those who need it the most,” stated Doina Levintza.
Gabriela Alexandrescu, the Executive President of Save the Children Romania, has mentioned: “Poverty puts a stop on a child’s life and prevents them from reaching their potential. The lesson of solidarity that artists, designers, companies, and good-hearted people impart every year is essential.”
Catena remains a symbol of generosity and social involvement, consistently supporting causes that change lives and destinies, further demonstrating that that social responsibility is a fundamental part of its vision.
Fildas-Catena Team
