On the cover of the latest edition of Forbes Woman Romania magazine, Anca Vlad, the founder of Fildas-Catena, and Ecaterina Vlad, her daughter, look gorgeous, united by a common passion: art. For them, art is more than a passion – it is a way of living and seeing life, a form of connection, a refuge in challenging times and a source of inspiration every day. It is the language that unites them, while also being an expression of beauty.

The cover of the magazine was presented in a festive setting at the Good Life Forum, organized by Forbes Woman Romania, at the Bragadiru Palace in Bucharest.

The interviews in this issue with Anca and Ecaterina Vlad tell a fascinating story about art and life. The mother and daughter duo reveal fresh and different perspectives on what it means to create value and see the beauty in the world around you – whether it is family, career, or community.

Presentation of the cover of the latest issue of Forbes Woman Romania magazine

The article is an invitation to discover how creativity and art can transform both a business and your outlook on life.

Anca Vlad and Ecaterina Vlad tell Forbes Woman Romania their shared story about their passion for art, which has defined their personal and professional lives.

An accomplished entrepreneur, as well as a well-known collector, Anca Vlad describes art as more than a passion – a refuge, a source of inspiration and a way of life. Art has been present since her childhood, influenced by her parents, who had a taste for culture and beauty. This love for art has evolved over time into a mission to support artists and promote beauty as a vital resource for the soul.

Ecaterina Vlad, her daughter, grew up in this familiar and familial cultural environment, spending her childhood in museums, galleries, and discussions about art. Her elite education at prestigious institutions such as Yale and New York University’s Institute of Fine Arts gave her a global perspective on art, discovering both the great classics and the contemporary challenges. She advocates for the recognition of undervalued artists, especially women, and emphasizes the importance of diversity in today’s artistic landscape.

Anca and Ecaterina Vlad share their perspective on the importance of art in society, the duty of business people to support culture and their plans for the future, including the opening of a museum and initiatives dedicated to arts education.

This double mother-daughter interview is for art enthusiasts, entrepreneurs or simply those who want to discover two authentic stories!